Kazuhiro Aihara is a Japanese graphic designer and digital artist whose work blends traditional calligraphy, 70s-80s underground aesthetics, and cinematic influences. Initially a snowboarder, he shifted to design, gaining recognition for projects with brands like Nike and publications like Tunica. Kazuhiro Aihara's design philosophy emphasizes the artistic side of graphic design, pushing boundaries with experimental typography and abstract digital art. His PSY series, exploring fluidity and the human form, and his NFT projects further reflect his innovative approach​.